Want to learn how to write content for digital marketing, or become a content marketing writer?
You’re in a good place. The content marketing industry has reached an incredible high: it’s about to be worth 2 billion in 2021. What’s more: 91% of B2B marketers are using and implementing content marketing.
This demand correlates to a demand for expert content marketing and digital marketing writers.
It’s humans, not bots, who will craft the authority-driven, engaging written content that builds the trust and loyalty necessary for results.
Without content marketing writers, none of it would work.
But… what IS a content marketing writer?
What do they do?
What type of content do they write?
Who hires content marketing writers?
In today’s video, learn all about a content marketing writer, sometimes also called a digital marketing writer — and what they do! I’m going to cover easy ways that show you how to write content for digital and content marketing.
This is a trade I taught myself back in 2011, and a method I use personally full-time to grow four businesses!
5 Ways to Become a Content Marketing Writer or Write Content For Digital Marketing
1. Develop a Content Marketing Writer Background.
SmartBlogger.com (Jon Morrow) is an expert to trust. Read my blogs at expresswriters.com/write-blog, and contenthacker.com/blog.
2. Understand Strategic Content Marketing & Why It Matters.
I recommend books, courses, and classes. I wrote Practical Content Strategy & Marketing, and it was recently listed as one of the top 100 marketing books of all time by bookauthority.com, and an ultimate content marketing pick by Content Marketing Institute. These book lists also have fantastic book recommendations in the same genre! Ann Handley, Andy Crestodina, Mark Schaefer are some authors I recommend.
Courses are a great way to go in-depth and learn. I teach The Expert SEO Content Writer Course and The Content Strategy & Marketing Course. The latter teaches you the strategy of content marketing writing and digital content creation, and I would highly recommend it to grow your fundamental knowledge. Go to to learn more.
3. Find Your Niche of Expertise.
4. Know Your Worth (The Average Content Marketing Writer Salary).
5. Demonstrate What You Can Do as a Content Marketing Writer.
6 Types of Content & Copy You Need to For-Sure Know as a Content Marketing Writer